You don’t become the leader in a high-growth, home service business like Poolwerx by accident. Unlike the many “mom and pop” pool maintenance and repair operations who leave their growth up to chance, Poolwerx has built its revenue, customer base and market dominance on a two-pronged, hub and spoke strategy.
Here’s a little insight into how Poolwerx created and continues to use this strategy.
When Poolwerx created its two-pronged approach, it realized that visibility was essential. The best way to get visibility is to have physical locations, and the best way to take advantage of them is to put them in high-traffic areas.
Poolwerx creates the “hub” of the business near busy roads that tens of thousands of people use every day. Large graphics and appealing signs draw attention and bring new customers through the doors.
Many Poolwerx customers purchase pool equipment and supplies for DIY maintenance and repairs. For those who can’t tackle a project or perform maintenance themselves, Poolwerx franchise owners can utilize the other part of their business – the service-oriented spoke of the operation.
If the Poolwerx retail stores are the central hub of the business connecting franchise owners with potential customers, then the spokes are the part of the business model that really gets the job done.
The spokes feature fully equipped vans and technicians who have the skills to perform routine maintenance and solve complex problems for homeowners and community development managers.
A swimming pool is a big investment and people need to have confidence that someone is looking out for them. Poolwerx customers value our expertise and reliability.
Multiple Revenue Streams
Poolwerx goes beyond the hub and spoke model by partnering with local contractors and service providers needing a reliable supplier of parts, equipment and professional-grade supplies. Our business model has five revenue streams, which means our franchise owners have multiple ways to drive revenue and profitability, in every season.
Since Poolwerx is a large, established brand, franchise owners can get bulk discounts from major suppliers and manufacturers that smaller companies can’t. Having that buying power is another way Poolwerx out swims its competition.
A Growing Team
Many small businesses in the swimming pool industry don’t spend too much time thinking about the mechanics of building a great business, but that’s precisely what has taken Poolwerx to the top and what keeps us there.
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