Pool Industry Fuels Franchisee Growth

Are you an entrepreneur looking to invest between $125,000 and $400,000 into a thriving industry? If so, a Poolwerx franchise could be the ideal choice for you. With AUVs coming in at $1.6 million, it might be the right time for you to dive in!

In this guide, we’ll break down why the pool industry makes such a great investment opportunity – especially in the wake of home owners installing pools during the COVID pandemic.

The State of the Pool Industry

According to Cape Analytics, swimming pool installs increased over 500% from 2019 to 2020, with over 800 new pools installed in 2020 alone. Poolwerx franchise candidates are often attracted to the pool industry by witnessing the opportunity right in their own neighborhood.

Manufacturers and distributors of swimming pools and hot tubs are frantically trying to fulfill a surge in demand as people retreat to their homes. While the world fights to manage fresh outbreaks, some choose to stay at home instead of visiting beaches, pools, and lakes. The swimming pool boom further illustrates how consumer preferences have changed to favor stay-at-home enterprises.

The result has yielded a “pool phenomenon.” Many home owners started to view their living space differently as it became evident that the epidemic would endure for a long period.

Since we’d all be at home more often than normal, many chose to make an extra effort to create a cozy environment. There are a few common explanations for why many people considered a pool to be one of their top home improvements.

That increased number of pools has increased the demand, but most importantly – efficient, reliable services are very needed.

An Underserved Industry

The pool industry currently is very under-served and customers are having a hard time getting solid and reliable pool service, repair, and ongoing maintenance. There is also a growing need for preventative maintenance.

Manufacturers and makers of pool supplies struggled to meet demand as orders for pools increased. They were not the only ones having trouble keeping up with demand and supply chain issues; the number of homeowners purchasing pools also outpaced the pool care and repair sector. Because customers need their new pools to be fixed and maintained, businesses like Poolwerx are in greater demand than ever.

The pool industry is very disorganized – and as a result, the Poolwerx brand is in a key position to bring much needed change and dominate in the market.

Innovative Offerings

Poolwerx is the only pool service company in its class offering light renovation services. Pool installation companies that build new pools usually don’t have the time for renovation, as they are too busy and backlogged with base installations.

Poolwerx competes by offering every service along with residential, commercial, and also retail locations for pool supplies and everything else needed for maintenance.

Own a Poolwerx Franchise

We’re thrilled to offer a variety of franchise options. Our business model has been successfully implemented throughout the US, Australia, and New Zealand. These options include buying an existing Poolwerx franchise, launching a new service route or retail location, or converting your current service truck or retail pool and hot tub and spa business to join our brand. No matter whatever option you decide to choose, the Poolwerx staff will be there for you every step of the way.

Franchise earnings often follow the magnitude of the initial investment, which for Poolwerx is $125,000 to $400,000. Franchise earnings are influenced by a variety of elements, such as labor expenses, local demand for your product, commercial leasing rates, and a number of other things.

Poolwerx supports new franchisees with a sophisticated state-of-the-art training facility in Dallas. Proper training results in superior customer experience and higher revenues– which is why we focus on selecting the right franchisees and provide the best training possible to help ensure their success.


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