World's Leading Pool Service Brand

Join a Global
Family of Small
Business Owners

Transform your passion into profit in the $15 billion swimming pool industry. Build a scalable, recurring-revenue business with established systems and dedicated support.

$0B
Industry Size
0+
Global Franchises
$0.00M*
Avg. Gross Revenue
0.0M
U.S. Residential Pools

*Average gross revenue of $1,617,160 per Item 19 of the 2026 Poolwerx FDD (one territory operating Mobile & Retail); individual results vary.

Reasons to Choose Poolwerx

Your competitive edge
starts here

Invest in your success with established systems, unwavering support, and a brand that opens doors. Here's why franchisees choose Poolwerx over going it alone.

Low Entry Cost

Start with a single mobile vehicle from $105,400–$140,525 in total investment. Scale with our Hub & Spoke model as you grow.

Scalable Revenue

Our franchisees average $1,617,160 in annual gross revenue.* Owners who scale into multiple territories can earn significantly more. (*Item 19, 2026 FDD; one territory, Mobile & Retail; results vary.)

Unlimited Growth

Start with a single mobile vehicle, add more as you grow, expand through pool route acquisition, and integrate a retail hub within 36 months.

Top-Tier Training

2-week comprehensive Pool School at our state-of-the-art 10,000 sq ft Dallas facility. Graduate with CPO certification and business mastery.

Ongoing Business Coaching

Dedicated business coaches and support teams to help you along the way. From launch through expansion, we're in your corner.

Marketing Support

National campaigns, local marketing assistance, digital targeting tools, automated chat, and lead nurturing tools drive clients to you.

Technology Integration

Cloud-based ERP, route optimization, retail POS, proprietary water testing equipment, and scalable infrastructure power your operations.

Reliable, Recurring Revenue

Weekly pool service creates predictable income. Add equipment sales, repairs, renovations, and commercial contracts to multiply your revenue streams.

Global Supply Chain

30+ years of vendor relationships deliver competitive pricing, priority product access, and extended warranties you can't get independently.

Industry Opportunity

The U.S. pool service market is $15 billion and growing. Position yourself in a recession-resistant, essential service industry.

Weak Competition

You’ll compete mostly against small, independent operators in highly fragmented markets—with no dominant national brand and room for a professional system to win.

Amazon & AI Resistant

Pools need hands-on weekly maintenance service that can’t be shipped in a box or automated away, making this a durable, future-proof business.

$15B
U.S. Pool Service Market
113+
U.S. Territories

Source: IBIS World Reports, April 2025

One Scalable Model

The Hub & Spoke Business Model

Our Hub & Spoke model gives you a clear blueprint to scale and grow your business.

01

Mobile Service

Phase 1: Single Mobile Vehicle
Start your Poolwerx business with one mobile vehicle. Build recurring revenue and grow your client base with a lower-overhead entry model. This is the foundation for future growth.
02

Multi-Vehicle Expansion

Phase 2: Scale Up
Ready to scale beyond one vehicle? Add service routes, technicians and vehicles as demand grows. Build service capacity, develop your team and move beyond the owner-operator model.
03

Retail Hub Integration

Phase 3: Add Retail
Open a physical retail location to anchor your territory and extend your mobile reach. Create a central hub for retail, service and equipment sales, while broadening the services your business can offer. Franchisees typically open their retail hub within 36 months.
04

Multi-Unit Enterprise

Phase 4: Scale Big
Continue to grow your mobile fleet and retail presence, with the opportunity to expand into multiple territories and build long-term business value.

Your path to
becoming a franchisee

Eight straightforward steps from your first conversation to signing your Franchise Agreement — with our team guiding you the whole way.

1

Intro Call

A relaxed first conversation with our franchise development team to explore your goals and answer your questions.

2

Brand Overview & Pre-Qualification

We walk you through the Poolwerx opportunity and confirm the basic financial and background fit.

3

FDD Disclosure & Review

Receive and review our Franchise Disclosure Document so you fully understand the opportunity.

4

Validation Calls

Speak directly with existing Poolwerx franchisees about their real-world experience.

5

Background Check

A standard background check as part of our mutual due diligence.

6

Executive Interview

Meet leadership to make sure Poolwerx is the right fit for both of us.

7

Discovery Call

A deep dive into the support you'll receive as a Poolwerx franchisee and your launch plan. Meet the team from the Poolwerx Support Center who will support you every step of the way.

8

Sign Franchise Agreement

Sign your Franchise Agreement and take the final step to becoming a franchisee.

Investment Overview

Transparent investment for your future

We believe in clear, upfront information. Here's what you need to know about investing in a Poolwerx franchise — from mobile operations to full retail.

*All investment figures per Item 7 of the 2026 Poolwerx FDD.

Initial Investment - Mobile
From$105,400
Single mobile vehicle
Initial Investment - Retail
From$171,500
Retail (Hub & Spoke)
Request Information
Liquid Capital Required
$100,000 minimum liquid capital to get started.
Net Worth Requirement
$250,000 minimum net worth.
60-90 Days to Launch
From signed agreement to accepting clients. Includes full Pool School training and setup.
See Poolwerx in Action

Training & Success Stories

Why Poolwerx USA — Marla Mock, COO
Why Poolwerx USA — Marla Mock, COO
Support Center Tour with Darlene Viering
Support Center Tour with Darlene Viering
John O'Brien, CEO & Founder, on the Brand
John O'Brien, CEO & Founder, on the Brand
Franchisee Testimonial — Poolwerx Augusta
Franchisee Testimonial — Poolwerx Augusta
A Partnership with Poolwerx — Marco Nelson
A Partnership with Poolwerx — Marco Nelson
A Partnership with Poolwerx — Nicole Ragel
A Partnership with Poolwerx — Nicole Ragel
A Partnership with Poolwerx — Donny Petersen
A Partnership with Poolwerx — Donny Petersen
Ken & Ashley — Why They Joined Poolwerx
Ken & Ashley — Why They Joined Poolwerx
Kevin's Journey — Why He Chose Poolwerx
Kevin's Journey — Why He Chose Poolwerx
Support for Our Franchisees
Support for Our Franchisees
Poolwerx Ongoing Training Support
Poolwerx Ongoing Training Support
Supplies for Your Success
Supplies for Your Success
The Different Levels of Poolwerx Ownership
The Different Levels of Poolwerx Ownership
Frequently Asked Questions

Got questions?
We've got answers

The process to franchise ownership with Poolwerx has eight steps: 1. Intro Call 2. Brand Overview & Pre-Qualification 3. FDD Disclosure & Review 4. Validation Calls 5. Background Check 6. Executive Interview 7. Discovery Call 8. Sign Franchise Agreement
You need a minimum of $100,000 in liquid capital and a minimum net worth of $250,000. Every franchisee starts with a single mobile vehicle, with a total initial investment of $105,400 - $140,525. From there, you can grow into a retail hub as your business expands.
No prior pool industry experience is required. Our comprehensive 2-week Pool School training program covers everything you need — from water chemistry and equipment servicing to business operations, marketing, and client service. Many of our most successful franchisees came from completely unrelated industries.
On average, you can expect to begin accepting clients about 60-90 days after an agreement is signed. This includes completing our comprehensive Pool School training program.
Yes, Poolwerx offers protected territories. We define your territory and will work with your input where availability allows, so you can build your business without competing with other Poolwerx franchisees.
Pool services include weekly cleanings, chemical balancing, equipment maintenance and repair, preventative care, and renovations. Retail includes equipment sales, chemical supplies, accessories, and commercial opportunities serving hotels, apartments, HOAs, gyms, public facilities and public pools.
The Poolwerx model is designed to scale with you. Start with mobile service, grow your client base and service fleet, establish a retail hub, and expand into multiple territories. As your business grows, you can also broaden your service capability into larger projects such as remodeling and commercial services.
We are accepting new franchisees across the United States in priority markets. Explore the current target markets below.

Still have questions?

Our franchise development team is here to help. Call us at 1-888-857-5384 or fill out the form for a no-obligation conversation about your goals.

Request Information
The Poolwerx Difference
CPO Certified Training
Pool School
10,000 sq ft Facility
Dallas, TX
Protected Territories
Prime Territory Available
Ongoing Support
Business Coaching
John O'Brien, Poolwerx Founder

A Growing Family of Healthy Pool People

We create healthy, safe and fun pool-side memories for families and friends. We also help our franchisees fulfill their family dreams from the business they create.

John O'BrienPoolwerx Founder
Ready to Dive In?

Take the first step toward ownership

Our franchise development team is ready to help you explore the opportunity. Request information today for a no-obligation conversation about your goals and how Poolwerx can help you achieve them.

Or call us directly: 1-888-857-5384
Email: franchising@poolwerx.com